Uber : Unlocking Cities

Uber one of the premier Ride-sharing services in the market today, has commissioned the Boston Consulting Group(BCG) in assessing the potential benefits of Ride-sharing in the ever booming cities of Asia.

In the process, BCG has come up with a representative but fun video. The video shows the effects of the boom and the probable benefits of Ride-sharing towards traffic and the scarcity of parking space.  The genius of the video is in the usage of boxes as representative of vehicles.

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